Babs Faseesin

Babs Faseesin is the author of Cracking the Life Code and Chief Strategy Officer at ROITT Consulting. An expert at leveraging the power of brands to secure the competitive edge, Babs has worked on projects for several leading brands across North America, Europe, and Africa, including Samsung, Coca-Cola, Toyota, Procter and Gamble, and Nestlé among others. His keen insights into the development and implementation of high-impact business transformation, marketing, and brand development initiatives have helped thousands of entrepreneurs start and grow their businesses. Through his professional experience as a strategy consultant and extensive involvement in the community as a life coach, he has seen the tremendous value of professional development perspectives.

As a prolific public speaker and trainer, Babs has continued to transform the fortunes of organizations on an international scale through his seminars, organizational development initiatives, and knowledge pieces. He has equally influenced young, upwardly mobile professionals across the globe with his highly inspiring teachings and pragmatic trainings. Babs is a member of the advisory panel for Pace University Lubin School of Business Design Thinking Program.

Born and raised in Nigeria, Babs lives in New York City, where he enjoys food photography, hiking, and conquering a goal of traveling to all 50 states. Learn more at www.crackingthelifecode.com