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The Haitian Diaspora – An Untapped Growing Market

Location: Room 115

Diaspora communities are becoming increasingly attractive to savvy companies in emerging and developing economies seeking to increase their market share. These companies are capitalizing on the success of the diaspora and their purchasing power. Considering that Haitian diaspora has maintained their cultural distinctiveness while living abroad, it represents an untapped opportunity that is yet to be leveraged by companies operating in Haiti.  The millennial generation who is generally more educated with greater purchasing power, have kept their affiliation to, both, the Haitian culture and that of their birthplace. The panelists will explore what companies operating in Haiti are doing to capitalize on the diaspora market and discuss their challenges and potential solutions.